Tablets Make Shopping an Experience Instead of a Burdensome Load
Straight to us from Zmags, 87% of tablet users used their devices to find and buy holiday gifts this year; average spending of tablet owners settling at $325! The dirt that most view as particularly interesting with this discovery, is that those who bought with tablets expressed that their holiday shopping was quite a sensational experience, as opposed to those who would describe it as burdensome and depressing. They even shared their purchasing feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Great discovery for the online shopping community, yes? Things are only looking better for the coming year. The reason being, not only because these tablet shoppers showed a strong propensity for on-the-spot buying, but also because 55% of those surveyed by Zmags plan to shop even more on their devices in the coming months.
——————–